More than a fifth of the amount spent on Black Friday was on online purchases

In order to contribute to the identification of changes in the Portuguese consumption habits, in specific periods such as Black Friday, SIBS publishes a set of indicators and aggregated data in an infographic format, in a clear and factual manner, with comparisons with the previous year.

Based on data from SIBS Analytics, online commerce continues to gain weight in purchases in Portugal. Last Black Friday, which took place on November 25, more than a fifth (22%) of the amount spent was on online purchases. A weight that exceeds the 18% of the value of online purchases last year and which compares with 16% and 12% in 2020 and 2019, respectively, years marked by strong restrictions related to the fight against the COVID-19 pandemic.

In line with this growth in online commerce, MB WAY continues to gain prominence and increasingly assuming itself as one of the preferred payment methods of the Portuguese. On Black Friday 2022, MB WAY was used 17.3 times more in physical purchases than in 2019 and 5.9 times more in online purchases, maintaining the growth trend it has already recorded in previous years for its convenience, simplicity and security.

For more information, please consult the website www.sibsanalytics.com.